In today's world of online communication and advertising, business support is essential to achieve their goal and develop their productivity.
The most important platforms in global communication are Facebook and Instagram, with which many businesses create advertisements and send messages to their customers. πελάτες τους.
What advertising is my competitor running
Lots of questions like what ads is the competitor running; who has an ad on facebook or instagram; who has more clicks; etc.
For any business to be sure that the advertising it creates improves productivity and promotes its goal, it needs to have access to competitors' ads.
That's why we've got the 5 best Facebook ad tracking tools for your competitors.
Ας ξεκινήσουμε…..
What are monitoring/spying tools, facebook ads spy?
Pay-per-click marketers use software known as ad spying tools to increase their sites' revenue and return on investment from advertising spend.
Both Internet marketers and affiliate marketers use technology to spy on their competitors' pay-per-click advertising campaigns in order to gain an advantage over them.
It is important to remember that some ad spying tools can help you download the creative i.e. photos or videos that other businesses use in their Facebook ads.
However, it is better not to copy them and use them. In a digitally connected world, if audiences catch a brand copying creative or ad templates and content, it could lead to a lower click-through rate (CTR) and lower conversion rate.
The best thing is to take the idea and develop it.
How do Ad Spying Tools work?
Ad spy tools are categorized by traffic type and ad layout. In general, we have four categories:
- Social media spying tools
- Search for Spy Tools
- Native Spy Tools
- Promotional ad spying tools
Most of the Ads Spy Tools follow a common spying pattern.
Providing keywords
Using a specific tracking tool, the trademark user first offers keywords related to his or her good or service.
Research and analysis
After collecting the keyword, the tracker collects all relevant ads from search engine results pages and social media for research and analysis.
It is imperative to conduct competitive research because it may contain customer feedback that could improve the specificity and persuasiveness of your Facebook marketing plan.
Such an analysis can also reduce the time and money spent on split-testing and advertising.
Planning of advertising campaigns
After analyzing the Ads for a specific period of time, the system provides an analysis of which Ads are effective and why.
Companies can use these indicators when planning their Facebook advertising campaigns.
The top 5 Facebook ad spying tools
Ad targeting helps businesses reach more audiences than shops and websites.
The Facebook Ad Space has become a powerhouse for companies and Internet marketing professionals since its launch.
As a result, Ads Spy Tools help internet marketers and company owners spy on their competitors' ads and learn from their best practices, successes and failures.
- Facebook Ads Spy Tool: PowerAdSpy
- Facebook Ads Spy Tool:AdEspresso
- Facebook Ads Spy Tool: SocialPeta
- Facebook Ads Spy Tool: Adplexity
- Facebook Ads Spy Tool: spyFu
PowerAdSpy
An excellent Facebook ad spying tool is PowerAdSpy. It has a number of features that allow customers to see the target market that their rivals are trying to reach.
It separates ads into categories based on where they appear, such as in the News Feed or Side, so you can see which ones perform best in terms of conversion for your own work.
Companies can come in and double check both the audience's impression of the ads and the interaction in real time.
You will never run out of ads with PowerAdSpy, because it has over 6 million ads from more than 15 countries.
In addition, Facebook ads can be viewed live directly from the dashboard. You can also view ads based on your region.
PowerAdSpy prices
The PowerAdSpy έχει επτά επιλογές τιμολόγησης: Δωρεάν , Basic (49 $), Standard (99 $), Premium (149 $), Platinum (249 $), Titanium (299 $) και Παλλάδιο (349 $). Περισσότερα θα βρείτε here.
AdEspresso
AdEspresso is a SaaS platform that makes it extremely easy to design, evaluate and optimize Facebook ads. The technology helps businesses understand how users respond to the various ads they search for.
AdEspresso users have access to filters such as Attribute, Industry, Objective and Placement to help businesses find the right ads. AdEspresso's report generator allows you to create beautiful PDF reports for your Facebook ads in minutes.
AdEspresso also has an ad gallery that includes a free list of curated ads from different locations, which shows you how industry experts create their advertising campaigns.
AdEspresso prices
The AdEspresso έχει τρία σχέδια τιμολόγησης δηλαδή, Starter (49 $), Plus (99 $), Enterprise (259 $). Καθένα από αυτά περιλαμβάνει μια δωρεάν δοκιμή 14 ημερών. More here.
SocialPeta
Another great Facebook ad spying and marketing data analysis tool is SocialPeta. It can track multiple ads while conducting extensive study on opponent performance across 50 nations.
This data is taken from mobile ads seen around the world and offered in a variety of formats with a thorough study to help you make smarter choices.
SocialPeta tracks 500,000 apps used in both Chinese and international advertising for their design, targeting and performance.
It has a creative collection of 100 million items including movies, images, carousels, playables and search advertising.
In addition, it tracks New Releases, the apps you like the most, new marketing cases, performance and ads by country and game type.
SocialPeta prices
Οι χρήστες μπορούν να αποκτήσουν το SocialPeta δωρεάν χρησιμοποιώντας τη δοκιμαστική του έκδοση ή να το αναβαθμίσουν αργότερα στα Startup packages or Pro.
Adplexity
AdPlexity allows you to track campaign data from 70 different nations, as well as competing ads.
In addition, users have access to filters that can be used to focus their searches, including keywords, URLs, countries, devices and traffic sources.
AdPlexity also provides real-time analytics for campaigns that are active on desktops. You can quickly get Landing Pages, Pop-up Redirects, Banner Ads, Device Integration, Country Support, along with 120 carrier support using AdPlexity.
Prices AdPlexity
The AdPlexity διαθέτει πολλαπλά πακέτα τιμολόγησης: ($199), Desktop ($199), Native ($249), Push ($149), Ecommerce ($199), Carriers ($149) και Enterprise.
SpyFu
One of the best advertising espionage tools available, the SpyFu allows you to download all of your competitors' highest paying keywords, as well as sponsored and organic search ads.
This spy program focuses on Pay-Per-Click (PPC) and Search Engine Optimization (SEO) in the industry.
It's well designed and has a ton of tools to help you understand PPC ads by performing keyword research.
Once you've identified a prominent PPC player, you can use the Domain Ad History tool to uncover keywords that have been profitable for a particular domain.
SpyFu prices
The πακέτα τιμολόγησης του SpyFu start with the Basic Plan which costs $39 per month (charged monthly) and $33 per month (charged annually).
It also offers a Professional Plan at $69/month (charged monthly) and $49/month (charged annually) and an Unlimited Plan at $129/month (charged monthly) and $68/month (charged annually).
Δωρεάν Extra – Facebook Ads Library
Ένα από τα καλύτερα χαρακτηριστικά του Facebook Ads Library είναι η δυνατότητα φιλτραρίσματος διαφημίσεων με βάση τις εμφανίσεις.
Facebook defines an appearance as the number of times an ad appears on the screen for the first time.
If you're competing with big names, chances are they're running lots of different ads. Filtering by impressions is an easy way to determine which ones are shown and seen by the most people.
Start by entering the name of the organisation or company you want to view in the search bar and select the Facebook page when it appears.
Then select Filter by views, and then select Sort by High to Low. The list of active ads will then appear based on the filters you enabled.
We generally use SpyFu and also Facebook ADS Library for our customers. If you want to Advertise on Facebook and Instagram get in touch with us.
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