The best ads with Google ads for selling products: comparison 2023

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For companies trying to sell their products online, Google AdWords is a powerful tool. Choosing the perfect type of advertising for your company can be a challenge with so many options available.

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Advertising google ads, Best ads

In this article we will compare the three most common types of Google ads for selling things: search ads, display ads and shopping ads.

Search Ads Διαφήμιση

Search Ads Advertising

Google Ads most often appear in the form of search ads, Search Ads. When someone performs a keyword search, they are at the top of the search results page.

In order to reach customers who are actively searching for their products, businesses should use search ads.

Για παράδειγμα, ας πούμε ότι πουλάτε παπούτσια για τρέξιμο. Αν κάποιος πληκτρολογήσει “τα καλύτερα παπούτσια για τρέξιμο” στο Google, η διαφήμισή σας θα μπορούσε να εμφανιστεί στην κορυφή της σελίδας αποτελεσμάτων αναζήτησης.

This means that the person searching for running shoes is more likely to click on your ad and make a purchase.

Display Ads Διαφήμιση

Display Ads Advertising

A different category of Google ads is display ads,

Display Ads. On sites that are part of the Google Display Network, they are visible.

Businesses can target consumers who are interested in their products, but may not actively seek them out, using display advertising.

For example, let's say you sell outdoor equipment. You could create a display ad that appears on a website about hiking.

This means that someone interested in hiking may see your advertisement and be more likely to make a purchase.

Shopping Ads Διαφήμιση

Shopping Ads Advertisement

Όταν κάποιος αναζητά ένα συγκεκριμένο προϊόν, ένα ειδικό είδος διαφήμισης της Google που ονομάζεται “Διαφήμιση αγορών”, Shopping Ads θα εμφανιστεί στην κορυφή της σελίδας αποτελεσμάτων αναζήτησης.

Shopping ads,Shopping Ads are great for companies that want to showcase their products and make it easy for customers to buy them.

Για παράδειγμα, ας πούμε ότι πουλάτε φωτογραφικές μηχανές. Αν κάποιος πληκτρολογήσει “Canon EOS R” στο Google, η διαφήμισή σας για αγορές θα μπορούσε να εμφανιστεί στην κορυφή της σελίδας αποτελεσμάτων αναζήτησης.

This means that the person looking for a camera is more likely to click on your ad and make a purchase.

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Google ads comparison

Which type of advertising on Google works best to promote and get me more sales? It largely depends on your company and your goals.

Search Ads, Search Ads are the best choice if you want to target customers who are actively searching for your products.

Display ads, Search display is a great option if you want to reach people who are curious about your items but may not be actively searching for them.

The Shopping advertisements, shopping ads are the best option if you want to advertise your products and make it easier for customers to buy them.

Examples of Advertisements

Here are some examples of businesses that have had success with each type of Google advertising:

  • Διαφημίσεις αναζήτησης/Search Ads: Μια εταιρεία παπουτσιών τρεξίματος που απευθύνεται σε άτομα που αναζητούν “τα καλύτερα παπούτσια τρεξίματος”.
  • Display advertising/search display: an outdoor equipment company targeting hiking-related websites.
  • Shopping ads: a camera company that promotes its products when people search for specific camera models.

Remarketing ads

Remarketing ads – The BEST

Remarketing is a different kind of Google advertising that works well for product promotion.

Those who have previously interacted with your website or products in some way, such as adding items to their cart, but did not complete the transaction, are the target audience for the repurchase ads.

Remarketing ads can help remind potential customers about your products and encourage them to complete their purchase.

They are ideal for businesses that want to increase conversions and sales.

How to use remarketing

To use remarketing, you need to add a tracking code to your site that tracks visitors and their actions (tracking pixel).

Στη συνέχεια, μπορείτε να δημιουργήσετε συγκεκριμένες διαφημίσεις που στοχεύουν αυτούς τους επισκέπτες με βάση τη συμπεριφορά τους στον ιστότοπό σας.

While the Remarketing ads can be effective, it is important to use it carefully and not overwhelm potential customers with too many ads.

It's also important to ensure that your website and payment process is user-friendly and optimized for conversions before investing in remarketing.

Συνολικά, αν χρησιμοποιηθεί στρατηγικά, η επαναληπτική αγορά μπορεί να αποτελέσει πολύτιμη προσθήκη στη στρατηγική σας για τις διαφημίσεις Google για την πώληση προϊόντων στο διαδίκτυο. ΠΟΛΛΕΣ ΠΩΛΗΣΕΙΣ…..

An important factor to consider when using Google Ads to sell products is cost.

The price of Google Ads varies depending on a number of factors, including the type of ad, the bidding strategy you use and the competition for the keywords you're targeting.

You can choose a daily budget for your campaign for search ads and display ads and you only pay when someone clicks on your ad (this is known as cost per click or CPC).

Depending on how competitive the keywords you are targeting are, the cost per click can range from a few cents to several euros.

Shopping ads work in a unique way. You do not bid on specific keywords when you use the shopping ad.

Αντ’ αυτού, η Google λαμβάνει αυτή την απόφαση με βάση τις πληροφορίες στην τροφοδοσία των προϊόντων σας. Μόνο όταν κάποιος κάνει κλικ στη διαφήμισή σας και επισκέπτεται τον ιστότοπό σας, πληρώνετε.

Remarketing ads also work on a CPC basis.

However, because you are targeting people who have already interacted with your site in some way, repurchase ads tend to be more effective than other types Advertisements.

Google Ads

It's important to keep in mind that while Google Ads can be an effective way to sell products online, it's also important to manage your costs carefully.

Setting a daily budget and regularly monitoring your campaigns can help ensure you get the most out of your advertising spend.

Conclusion what is the best way of advertising

In conclusion, the best type of Google advertising for selling products depends on your business and your goals.

Take into account your target audience and the products you sell to determine which type of advertising will be most effective for your business.

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