Google Advertising: How to Advertise Your Business

Η λέξη “Google advertising” έχει ένα ευρύ φάσμα ερμηνειών, ακόμη και για όσους είναι εξοικειωμένοι με το μάρκετινγκ και τη διαφήμιση στο Google.

Οι διαφημίσεις με κείμενο που εμφανίζονται στις πρώτες τρεις ή τέσσερις θέσεις στην πρώτη σελίδα των αποτελεσμάτων αναζήτησης αναφέρονται συνήθως ως “διαφήμιση Google”.

However, Google offers a wide variety of advertising tools and services in addition to Google Ads (AdWords). Some are more well-known (such as YouTube Ads and Google Ads Search & Display) from others (Google AdSense, Gmail Ads, Google Marketing Platform, Google Retail Ads, etc.).

We'll go over the most important ones in this article and offer advice on how to choose the one that best meets your company's requirements.

Google advertising via Google Ads Search

Google Ads Search is a digital advertising platform that allows you to advertise on Google and its display ad network. Your ads will appear next to search results, across devices, apps and browsers.

You pay every time someone does click to your ad, even if they don't buy anything from you right away. You also have access to online tools so you can monitor the performance of your ads in real-time and make the necessary changes based on what's working best for customers (or not).

Advertising Google Ads Prices and Costs

Google advertising works according to an auction logic. But unlike a typical auction, there are more factors at play than the advertiser's price.

How much does it actually cost?

Η υψηλότερη τιμή που είναι διατεθειμένος να δαπανήσει κάθε διαφημιζόμενος, η ποιότητα και η συνάφεια των διαφημιστικών καμπανιών σας με τις λέξεις-κλειδιά που “προσφέρετε” και ο αλγόριθμος της Google αποτελούν παράγοντες της δημοπρασίας.

When you manage to create one correctly built website, Google is sure to increase your ranking for quality content.

As a result, your ad will be placed much higher, even above those of your competitors who pay much more.

When should I use Google Advertising?

Google advertising is ideal for businesses that sell branded products or for professionals who provide services (such as doctors, lawyers, garages).

Google Advertising and Google Search

You only pay when users visit your website or take an action, such as calling your business.

Google Search Ads is a digital advertising platform that allows you to take advantage of the world's most popular search engine.

Google Ads search ads allow advertisers to show their ads in front of potential customers who are actively searching for products or services when they are ready to buy.

When used in conjunction with other forms of paid advertising (such as ads on Facebook), οι διαφημίσεις Google μπορούν να βοηθήσουν να διασφαλιστεί ότι η επιχείρησή σας θα βρεθεί μπροστά στους σωστούς ανθρώπους τη σωστή στιγμή – βοηθώντας τους να βρουν αυτό που χρειάζονται και τελικά να το μετατρέψουν σε πώληση.

Google advertising via PPC

PPC advertising is a great way to get your product in front of people who are already looking for it, but it's not the only option out there.

When you advertise on Google Search, we'll show your ads to people who are likely to be interested in what you have to offer based on their search terms and other factors. When someone clicks on your ad, they are taken directly to a page on your website with more information about what they were looking for.

Google Ads search advertising campaigns

Search ads are sold on a pay-per-click (PPC) basis, meaning you pay every time someone clicks on your ad.

Η αναζήτηση λειτουργεί με την προβολή διαφημίσεων με βάση τις λέξεις-κλειδιά και τις φράσεις που χρησιμοποιούν οι άνθρωποι σε μια αναζήτηση στο Google- για παράδειγμα, αν κάποιος αναζητήσει “ταξιδιωτικές προσφορές”, μπορεί να δει δύο είδη διαφημίσεων στα αποτελέσματά του: αυτές που ταιριάζουν ακριβώς με τη λέξη-κλειδί και αυτές που σχετίζονται με τη λέξη-κλειδί.

The more relevant your ads are to what people are looking for, the more likely you are to get traction their attention and be able to convert them into customers.

Advertising platform

Google Ads Search is an advertising platform that allows businesses to advertise on Google and the Google network.

It offers advertisers the ability to reach people who are actively searching for their needs by displaying ads alongside relevant search results.

This means that when someone searches for something, your business can show ads relevant to what they're looking for.

Google Display – Διαφήμιση Προβολής

A Google Ads display ad is any ad you run on a third-party website or mobile app. It consists of websites, apps, and other places where people can see your ads.

To get started with Display Advertising, choose what types of sites to advertise on and decide how much you're willing to pay for each click.

Your ad will then appear on those sites when someone searches for keywords related to what you're selling.

The more targeted your ads are—for example, by matching them to specific search terms—the better they'll perform for what you're trying to achieve.

Google Ads display ads

You can use the Display Ad Builder to create and manage your ads. Here are some of the things you can do:

• Create a display ad (or multiple ads) from scratch or make changes to an existing one.
• Edit the title, body text, image(s), and call-to-action button for each ad group in your account that has automatic ad generation enabled.
  • Για παράδειγμα, εάν η φράση “This is a test” εμφανίζεται σε κάθε διαφήμιση ως τίτλος της από προεπιλογή για μία από τις ομάδες διαφημίσεων σας, μπορείτε να επεξεργαστείτε αυτή τη γραμμή ώστε να γράφει αντί αυτής “Testing 1 2 3”
  • and then save it as a new version of the same creative type (for example). You can also delete lines completely if they are no longer needed.

Conclusion

So, what is it? Google Ads Search; This is a modern structure that allows you to get the sales model.

Another difference in the experience of using AdWords is that the Display Ad Builder έχει μεγαλύτερο επίπεδο τόσο απόλυτως, όσο και από πλευράς “γνωστικό” κανονισμό.